Thoughtful

One agency that have had a lot to do with my college are Thoughtful. They are a design agency made up of 3 people, James, Chris and Stuart. Thoughtful have been into college working with us on a regular basis, helping us with development of our work and our ideas. They are a young agency that focus on good design. 

Some of the work that they have done that inspired me was an advertising campaign for Howies. I like the way that they aren't afraid to try out new ideas and do something different. Work like this encourages me to think of more unusual ways of advertising a product. A example of the Howies campaign can be see below. 

www.wearethoughtful.com

Truth

Earlier this year the design agency Truth came into college and gave us a lecture on some of the work they had produced and how they built up their design agency. Truth was founded by Darren Scott and Jane Kaye. They each have their own roles within the agency, Darren being the Creative Partner and Jane the Managing Partner. They met while working at McCann Erickson where they decided it was time for a change and came together to form Truth. 

Although they have only been together for a couple of years Truth have already worked with a substantial number of clients such as Durex, Fat hog, Reebok and Versus Cancer. One of my favourite pieces that Truth showed us was the work they did for Fat hog.

The reason that I liked this was because the new identity that they created is totally different to any of the other decorating brands. It is lively and dynamic and appeals to a much younger audience while keeping it clear enough so not to alienate existing customers. 

Truth explained to us that the best ideas come when you are taken out of your comfort zone and pushed into the unknown. It helps you to experience fresh new ideas. This is something that I will always remember when doing my own design work. 

www.truth-design.co.uk

Tal Rosner

Tal Rosner is a BAFTA award winning filmmaker and graphic designer who came and guest spoke at a lecture at college. He started of studying graphic design until he discovered he had a talent for moving image making. He took what he had learnt while doing graphic design and applied the techniques to the films he began to make. 

One of my favourite pieces that he composed was the title sequence for the Channel 4 youth drama Skins. The writer was looking for something new and exciting for the opening sequence, something that had not been done before. Rosner was commissioned to develop the entire on-screen identity, the budget was low as it was the first series but this is something that excited Rosner. "I designed a mischievous, speedy collage of characters and unpredictable features of Bristol, the city where the plot is set. Each of the 9 episodes' title sequence received a different ending, highlighting a particular character or characters to be the focus of that episode." The writer was so impressed with what Rosner created that he hired him to do the second and third series too.

  

(stills from the Channel 4 show, Skins)

www.talrosner.com

www.e4.com/skins