Earlier this year the design agency Truth came into college and gave us a lecture on some of the work they had produced and how they built up their design agency. Truth was founded by Darren Scott and Jane Kaye. They each have their own roles within the agency, Darren being the Creative Partner and Jane the Managing Partner. They met while working at McCann Erickson where they decided it was time for a change and came together to form Truth.
Although they have only been together for a couple of years Truth have already worked with a substantial number of clients such as Durex, Fat hog, Reebok and Versus Cancer. One of my favourite pieces that Truth showed us was the work they did for Fat hog.
The reason that I liked this was because the new identity that they created is totally different to any of the other decorating brands. It is lively and dynamic and appeals to a much younger audience while keeping it clear enough so not to alienate existing customers.
Truth explained to us that the best ideas come when you are taken out of your comfort zone and pushed into the unknown. It helps you to experience fresh new ideas. This is something that I will always remember when doing my own design work.
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