Ambient media/Advertising

I have looked at a number of different methods of advertising in order to help me with my Identity project here are a few examples of some of the work I looked at and found inspiration from. 

Identity Project

For this project we were required, in groups, to come up with an identity and apply it. We had to come up with our own event and location and combine these two elements to make the new identity logo. 

Our group chose a Bowling Championship held in New York. We decide to use the Statue of Liberty to illustrate our event as we felt this is one of the main landmarks that came to mind when thinking of New York. 

The final logo:

We also came up with a number of different ways in which we could advertise and promote the event. Mostly we looked at merchandise and ambient media. The ambient side of the project came from the idea of turning New York into a bowling alley. One way in which we did this was  by turning roads into lanes. Some of these can be seen below:

Out of college time I have adapted a few of the groups original ambient media ideas:

Pictograms

While at uni we were given a short project to design two pictograms. One had to achieve a physical likeness of our own face/head and the other a physical likeness of one of our classmates. The pictograms had to communicate not just look attractive, they had to be iconic in characteristic not simply illustrations. I enjoyed this project and think I was successful in completing the brief. 

This is just one of my pictograms. I am having trouble uploading the one of me!

Contact: Modern designers

Recently I have been looking at getting into the design industry and getting my portfolio together. As part of this process I have started to email some design agencies asking them some questions about the best way to do this. One agency that I contacted was Modern designs. The designer Mat was very helpful and gave me some great advice on how to approach other agencies.

Glorious

Glorious are a design agency that came in to talk to us at Uni. They are known for their creative thinking and are identity specialists who enjoy the challenge of problem-solving. The team has been together for 3 1/2 years and were named in the top five of the North of England Design Consultancy of the Year. Glorious showed us a number of different pieces of work that they had produced. I have chosen a few of my favourites below. 

This Particular project was a calendar for a barbers shop celebrating 40 years of business.

Another project was Pay and Display for Liverpool and Manchester Design Initiativ. They wanted a clever idea that would spread the news of their exhibition, held in a car park, through word of mouth. This is one of my favourite pieces.

One identity project that they showed us was for the company Red dog communications. The identity they produced can be seen below.

www.gloriouscreative.co.uk

Editorial Brief

This was a brief I was set at uni. We were given the choice of 3 magazines and asked to redesign one of them based on the main article, I chose the New Scientist. The article was about creativity and where creative people get their inspiration from. It included information about how the brain worked and how creativity had been linked to schizophrenia and other disorders. The title of the article was 'Looking for Inspiration', we were given the option of changing the title if necessary. Overall we had to design 2 spreads, an editorial page and a front and back cover. 

At first I had difficulty coming up with a theme for my magazine, I had looked at many different angles but non seemed to be working. I decided to look into the work of Paul Davis, David Shrigley and other designers with similar loose, sketchy styles. I felt this was a good idea because the style seemed to relate to the article well. I did struggle with this brief but overall I think that the final outcome was a good one. 

David Shrigley

Another designer that inspired my editorial brief was David Shrigley. He has a similar style to Paul davis as he uses a lot of hand draw type and loose drawings. I used this technique for my magazine and think that the end product worked well (see own work for editorial brief). below are some examples of Shrigleys work.

www.davidshrigley.com

Paul Davis

For one of my projects at uni (Editorial Brief) I looked into the work of Paul Davis. He uses very loose styles, with a sketch-like feel to create his designs. I wanted to use this as inspiration to create the typography for my magazine. When trying to imitate the style myself i found it was an extremely hard look to achieve although it looked so effortless. Below you can see some of the images that i looked at and that inspired me. 

www.copyrightdavis.com