For this project we were required, in groups, to come up with an identity and apply it. We had to come up with our own event and location and combine these two elements to make the new identity logo.
Our group chose a Bowling Championship held in New York. We decide to use the Statue of Liberty to illustrate our event as we felt this is one of the main landmarks that came to mind when thinking of New York.
The final logo:
We also came up with a number of different ways in which we could advertise and promote the event. Mostly we looked at merchandise and ambient media. The ambient side of the project came from the idea of turning New York into a bowling alley. One way in which we did this was by turning roads into lanes. Some of these can be seen below:
Out of college time I have adapted a few of the groups original ambient media ideas:
No comments:
Post a Comment