Bacardi YCN Brief

Over the past few months I have been working on a competition brief for YCN. The brief itself was to create a campaign for Bacardi that flirted with there fans. The target audience being males aged 18-24. I teamed up with my friend Michele on this and we came up with a typographic solution. We wanted to use a cheeky humor as we felt this would appeal to a young male audience. We have received positive feedback and feel we have a strong idea. Below are some of our earlier ideas/designs.

early designs

As our idea has developed over time we decided to use a neon effect for our typography as this created a nightclub, party sort of feel and had a certain buzz about it. We researched some neon work to get a feel for what we needed our design to look like but have had difficulty trying to recreate this. Below are some of the designs we came up with in InDesign, I like these and think the idea is there but they need more work as the neon is not as good as I want it to be.

Neon Designs

Research

After doing some more research into neon signs we had another go at creating a poster, this time using a different style of art direction. We tried to create a New York lights style here but I feel that this was unsuccessful for what we were trying to create.

Since this we have gone back to our original idea and tried to refine this. Below are three examples similar to our final outcome. We have used linked the colour of the text and the scenario to the flavour of the rum and positioned the bottles suggestively.