Red Brick Road

Before visiting the Red Brick Road I had looked into some of there Tesco campaigns with Michele as we had been researching copywriting for a brief that we collaborated on. We really like the simplicity and how they got the message across without over complicating things. I couple of these ads can be seen below.

I visited Red Brick Road while in London with my classmates Michele and Kat. The visit itself was quite a quick one as the designer that we were originally meant to be seeing was unable to speak to us. We saw a copywriter, Dan, and he spoke to us a bit about getting into the design industry and placements and showed us a portfolio that belonged to a guy who had previously had a placement there. He said to us that unusual and more daring ideas were often what got people placements as these were the things that stood out and grabbed a designers attention.

We then went through a few of our designs and Dan gave us some advise on how we could improve these. Throughout the visit he mentioned strategy and how this could benifit our ideas. This came up in our other visits too so I plan to research more into advertising strategies. One project that this could be applied to was a Bacardi brief that myself and Michele had been working on. As it stood the project was unfinished so it was really helpful to get some advise on how to improve it. One thing that Dan suggested was shortening the scenarios as they were quite long and another was to add a strapline. He also suggested maybe using different media for advertising rather than just print, i.e. the internet using web banners and maybe printing on stickers and placing these on the back of nightclub toilet doors to appeal more to our target audience.

Since returning from this visit we took Dans advice and added a strapline to our posters, hopefully we will get he change to apply more of his suggestions to our work.