Wednesday 22 April 2009

MTV

One TV channel that I watch quite regularly is MTV. I really like the way they have created a brand and identity for the channel. I feel its designs work well in targeting its audience. I always like the adverts they play too, for example the Switch campaign adverts. Here are some of the aspects of the channel I personally like.

The Logo


The MTV website



The MTV characters (a different character for each channel)
While I was looking for these characters I found this video done by a student for the D&AD Awards. I wanted to include it as I really like it!



MTV Switch Campaign



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